Helly Hansen Creates Performance Race Apparel Program for AOA
COLLINGWOOD, ON (January 2nd, 2019) — Helly Hansen today signed a two-year agreement with Alpine Ontario Alpin (AOA) to serve as the organization’s official performance race apparel partner for athletes, coaches and support staff beginning this season. More than 125 AOA racers and representatives will benefit from wearing Helly Hansen race suits, outerwear, mid-layers and base layers, built with expertise and protection.
Oslo-based Helly Hansen is the world’s most experienced performance apparel brand that has produced purpose-built apparel for professionals in the mountains and the water since 1877. As the official apparel sponsor for Alpine Canada Alpin 
(ACA), and with three national race teams wearing Helly Hansen product at World Cup, Olympic and national events, AOA is partnering with the brand truly trusted by professionals.
“When it comes to enhancing the performance of our athletes, there is no comparison to the performance that Helly Hansen delivers,” said Scott Barrett, Executive Director, AOA. “We look forward to working together to continue to build AOA’s athletes on a provincial, national and global level.”
The Helly Hansen AOA partnership will include apparel programs, co-marketing opportunities and event sponsorships beginning with the NOR AM Cup in Collingwood which commenced today at The Georgian Peaks Club and runs until January 6th.
“Skiing is at the core of Helly Hansen’s DNA,” said Damien Etchaubard, Marketing Manager, Helly Hansen Canada. “We’re beyond pleased to work alongside an organization and team of athletes that represent the future generation of Canadian skiers.”
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About AOA
Alpine Ontario Alpin (AOA) is the provincial governing body for the sport of alpine ski racing in Ontario. Alpine Ontario’s newly refined mission is to provide leadership and structure for high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community. AOA represents four divisions, 44 member clubs and over 30,000 active athletes, coaches and officials (volunteers). AOA coordinates several successful programs across the province and continues to foster the development of “state of the art” ski-racing programs from the grassroots level to the elite level.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award-winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.